Personalized: Customer Strategy In The Age of AI
Written with Mark Abraham, Head of BCG's Marketing Practice, our bestselling book, now in its second printing, lays out the blueprint for how Personalization can drive competitive differentiation and accelerated growth. Going beyond just Marketing, Personalization is a cross-C-suite, corporate strategy imperative in a world where consumers expect more, instantly and seamlessly. We outline the Five Promises of Personalization as a foundational framework for helping companies master customer experience delivery and capture their share of the $2 trillion personalization prize.
Decades of Thought Leadership at the Intersection of Marketing and Technology
Over the years, the articles I've published in the Harvard Business Review, on my own LinkedIn blog (with over 150 articles and newsletters), and through BCG and McKinsey have served as foundations for curricula at business schools, workshops with leaders from major corporations, and keynotes at conferences around the world. In my work with clients, they serve as key background materials for getting teams up-to-speed and ready to mobilize for change.
