Media Kit

Dave Edelman is a transformational CMO, bestselling author, and Harvard Business School Fellow, advising leaders on where AI and personalization unlock transformational growth.

Dave Edelman built his career at the intersection of strategy and execution: Partner at BCG, nine years as EVP of Strategy and Analysis at Digitas, eight years as a McKinsey Partner co-leading its global Digital Marketing practice, and CMO of Aetna through its merger with CVS Health. He originated the Customer Decision Journey in a Harvard Business Review cover story and co-authored the USA Today bestseller Personalized. He teaches at Harvard Business School.

Dave Edelman built his career sitting at the intersection of strategy and execution. He started at Boston Consulting Group, where he became a Partner and helped build BCG’s Segment-of-One Marketing and e-commerce practices. He then spent nine years at Digitas as Executive Vice President of Strategy and Analysis, followed by eight years at McKinsey & Company, where he was a Partner and co-led the global Digital Marketing practice while also serving as CMO of McKinsey’s own Marketing and Sales practice. From 2016 to 2020 he stepped into the operating seat as CMO of Aetna, guiding the company through digital and customer-centric transformation up through its merger with CVS Health. He then taught Marketing at Harvard Business School and, now, through Edelman Advisory Services, advises CEOs and CXOs across startups, private equity, and large enterprises on where AI and personalization unlock transformational growth. He originated the Customer Decision Journey in an HBR cover story, co-authored the USA Today bestseller Personalized, and reaches over 1.1 million LinkedIn followers.