Insights & Publications
Thought leadership on AI, marketing strategy, and organizational transformation.
The Personalized Book
Together with my co-author, Mark Abraham, Head of BCG's Marketing Practice, we've released a book that unlocks the strategic opportunities for Personalization enabled by AI and other market forces. It teaches you how to use personalization in a world where consumers expect more, instantly and seamlessly. We outline the Five Promises of Personalization as a foundational framework for helping companies master customer experience delivery and capture their share of the $2 trillion personalization prize.
Buy NowPublications
Thought leadership articles on marketing strategy, customer experience, and digital transformation.
Think with Google
Brand strategy is marketing's most urgent AI problem
Customer-decision journeys are compressing. What does that mean for marketers?
Marketing predictions and guide for 2026
Contributor, one of 10 industry leaders
Identifying moments in the customer journey
Your Agent Decision Is Not About the AI
Harvard Business Review, March 2027 issue
Activating Data Insights in Real Time for B2B Marketing
Why the gap between analyzing data and activating it remains a central challenge for B2B marketers.
LinkedInData Infrastructure Trumps Content in AI-Driven Business
Why proprietary data, rather than content alone, is becoming the durable advantage in AI-enabled business.
LinkedInAI Is Only as Strong as the Data Behind It
Why customer data quality can be the biggest constraint on AI performance in marketing.
LinkedInThe Longevity Paradox
Why we don't plan for healthy aging before it's too late.
Boston Consulting GroupHow CMOs Are Scaling GenAI in Turbulent Times
Strategies for scaling generative AI initiatives amid market uncertainty.
Boston Consulting GroupWhat Sets AI-Driven Companies Apart
The characteristics and practices that distinguish truly AI-driven organizations from the rest.
Harvard Business ReviewPersonalization Done Right
A framework for implementing personalization strategies that drive real business results.
Harvard Business ReviewHow CMOs Are Shaping Their GenAI Future
Insights on how marketing leaders are preparing for and adopting generative AI.
Boston Consulting GroupWhat Smart Companies Know About Integrating AI
Key insights on successfully integrating AI into business operations and strategy.
Harvard Business ReviewGenerative AI Will Change Your Business. Here's How to Adapt.
Practical guidance for organizations navigating the generative AI revolution.
Harvard Business ReviewCustomer Experience in the Age of AI
How artificial intelligence is transforming customer experience and what companies need to do to stay competitive.
Harvard Business ReviewAgile Marketing: A Step-by-Step Guide
How to implement agile methodologies in marketing organizations.
McKinsey & CompanyCompeting on Customer Journeys
The best companies create journeys that are self-improving, allowing them to continually learn and adapt to customer needs.
Harvard Business ReviewThe New Consumer Decision Journey
An updated look at how consumers make decisions in the digital age.
McKinsey & CompanyWhat 'Digital' Really Means
Cutting through the buzzwords to understand what digital transformation truly entails.
McKinsey & CompanyHow Digital Marketing Operations Can Transform Business
The operational changes needed to make digital marketing effective at scale.
McKinsey & CompanyDigitizing the Consumer Decision Journey
How digital is transforming every stage of the customer decision-making process.
McKinsey & CompanyThe Coming Era of 'On-Demand' Marketing
How real-time, responsive marketing is becoming the new standard.
McKinsey & CompanyDemystifying Social Media
A practical guide to understanding and leveraging social media for business.
McKinsey & CompanyBeyond Paid Media: Marketing's New Vocabulary
How the marketing landscape is evolving beyond traditional paid media models.
McKinsey & CompanyBranding in the Digital Age
You're spending your money in all the wrong places. How the customer decision journey is changing.
Harvard Business ReviewFour Ways to Get More Value from Digital Marketing
Strategies for maximizing the impact and ROI of digital marketing investments.
McKinsey & CompanySegment-of-One Marketing
Before the Internet was even available, this was the article that sparked the race towards personalization across the marketing landscape.
Boston Consulting GroupLinkedIn Live Sessions
Full write-ups of Dave's live conversations with operators and experts on AI, marketing, and growth — each with key takeaways, action points, and the full recording.
Gen Z on Marketing: The 1 AM Consumer and Brand Authenticity
Discover how Gen Z evaluates brand authenticity, uses AI, and why marketers must understand the private 1 AM consumer to build lasting trust.
With Oliver von Sonsbeek & Sabas Graber
Win Brand Visibility in AI Search
Marketing leaders will learn how to measure, improve, and organize around brand visibility as customers move from traditional search to AI engines.
With Imri Marcus
How Boards Can Govern AI Risk
Board directors and executives get a practical framework for pursuing AI-driven growth while managing strategic, cybersecurity, privacy, and operational risks.
With Chris Hetner & Alexander Yampolskiy
How Aetna Cut Unnecessary ER Visits 75% with Personalized Video
For marketing and customer experience leaders seeking practical ways to create, personalize, govern, and measure enterprise video at scale.
With Mark Zionts
Build Personalization Around the Next Best Conversation
For marketing leaders building AI-enabled personalization, this session explains how to turn customer data into relevant, valuable interactions at scale.
Where AI Creates Marketing Leverage
A practical guide for marketing leaders seeking measurable AI gains beyond content creation, from data integration through personalized customer experiences.
Build an Agile AI Marketing Organization
Marketing leaders learn how to redesign teams, measure AI impact, secure buy-in, and move from campaign efficiency to customer growth.
How Marketing Leaders Build Better Data Strategy
Marketing leaders learn how to map data flows, align teams, improve measurement, and build the foundations for AI-powered personalization.
Webinars
Video presentations and webinars on marketing strategy, customer experience, and digital transformation.
Customer Strategy in the Age of AI
Exploring how AI is transforming customer strategy and what leaders need to know.
Harvard Business ReviewShaping the Digital Customer Journey
How companies can shape and optimize the digital customer journey for better outcomes.
Harvard Business ReviewMastering Digital Marketing
Key strategies and practices for excelling in digital marketing.
McKinsey & CompanyHow Consumer Behavior Keeps Changing
Insights on evolving consumer behaviors and what it means for businesses.
McKinsey & CompanyVideos & Interviews
Watch interviews, presentations, and discussions on AI, marketing, and personalization.
Inside the Sales Strategies of Top Performing Teams
Insights on the strategies and practices that drive high-performing sales teams.
The Five Promises of Effective AI-Powered Personalization
Exploring how AI can deliver on the promise of truly effective personalization at scale.
AI Personalization: Trend or Trap for Marketers?
Panel discussion examining the promises and pitfalls of AI-driven personalization.
Meaningful Personalization
Deep dive into creating meaningful personalized customer experiences.
The Five Promises of Personalization
Interview with Mark Abraham and David C. Edelman on effective personalization.
Customer Strategy in the Age of AI
UNLEARN Podcast episode on personalization and customer strategy powered by AI.
Heading Off Disruption
Kellogg Marketing Leadership Summit discussion on navigating market disruption.
Understanding Your Customers
Kellogg School of Management presentation on customer insights and strategy.
Personalized with David Edelman
OfferFit webinar discussing personalization strategies and implementation.
Marketing and Digital Transformation
CXOTalk interview exploring the intersection of marketing and digital transformation.
How The Digital Age is Disrupting Marketing
McKinsey insights on how digital transformation is reshaping marketing strategies and customer engagement.
Let's Work Together
To discuss working with Dave for a keynote speech, private executive retreats, board advisory work, or research, please get in touch.