Free Webinar:
How to use AI to drive Personalization in Marketing
Friday, August 2nd at 12pm EST
Marketers: You Can’t Miss This Massive Trend
A once-in-a-generation shift in marketing is here, and you can’t afford to miss it. This change will impact your job, results, and career.
AI now enables truly Personalized Marketing, helping you attract new customers and retain existing ones. However, success in this field is challenging, and few have achieved it.
For 30 years, I’ve dedicated myself to this work—as a partner at BCG and McKinsey, CMO of Aetna, and now a Harvard professor. I've also built a LinkedIn following of 1.1M.
Join my live webinar to gain the insights needed to master Personalized Marketing for your organization and career.
Few People Have Actually Done This
The opportunity is huge, and the technology is real - but there is not much help out there.
Navigating Uncharted Territory
Feel like you're making it up as you’re going along? Join us to learn from experts who are pioneering this field and can guide you through the process.
Lack of Established Best Practices
Struggling without a roadmap? Discover innovative strategies and insights as we collectively shape the future of personalized marketing using AI.
Uncertainty in Implementation
Unsure how to effectively integrate AI into your marketing efforts? Gain practical advice and real-world examples from those at the forefront of this emerging field.
Risk of Trial and Error
Concerned about wasting resources on unproven methods? Learn how to minimize risks and make informed decisions based on cutting-edge AI research and success stories.
Absence of Experienced Consultants
Finding it hard to get expert guidance in a field where few have ventured? Benefit from the knowledge of trailblazers who are setting the standards in AI-driven personalization.
Competitive Pressure to Innovate
Feeling the pressure to innovate without clear direction? Stay ahead of the curve by understanding how to do this before your competitors wake up.
What’s Happening In The Webinar
1
See How AI Unlocks The Growth Opportunities
Learn practical examples that show how to change the game
2
Stay Ahead of your Competitors
Redesign your marketing strategy to for real advantage
3
Real-World Applications
To Re-Use
Get case studies of successful AI marketing personalization
4
Interactive Q&A Session
Get your questions answered on how to get started
Why listen to me?
I’ve been a leader in Personalized Marketing for over 30 years – as CMO of Aetna, founder of one of the largest digital advertising firms, as a partner at BCG and McKinsey, and now as a lecturer at Harvard.
I’ve been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” my writing and work have attracted over 1.1 million follower on LinkedIn, delivering dozens of keynote presentations at conferences around the world.
This is my life’s work, and my passion. With the arrival of AI, there is so much that is possible today that we could only dream of a few years ago. Now it is all about making it happen and, as I’ve said to my teams everywhere I’ve worked, “Get sh*t done”. It’s all about results, and that’s what I want to help you with.
The Skills You’ll Learn In The Webinar
Cutting-Edge Insights
Gain a deep understanding of the latest advancements in AI-driven personalization and how they can revolutionize your marketing.
Implementation Strategies
Learn step-by-step methods to integrate AI into your marketing efforts, with actionable tips and real-world examples to guide you.
Risk Mitigation Techniques
Discover how to minimize risks and avoid common pitfalls when pioneering AI-driven personalization in your marketing campaigns.
Competitive Advantage
Understand how to stay ahead of your competitors by using AI to create personalized and effective marketing messages.
Data Utilization Skills
Enhance your ability to analyze and utilize customer data to tailor marketing experiences, driving higher engagement and loyalty.
Expert Guidance and Networking
Connect with like-minded professionals, gaining valuable insights and a supportive network for your AI-driven marketing journey.