Keynote Topic
AI-Powered Marketing
How AI is reshaping customer strategy, marketing ops, and the CMO role.
AI has moved from a pilot-project curiosity to the operating system of modern marketing. In this keynote, Dave Edelman draws on 35+ years advising Fortune 100 CMOs — and his own tenure as CMO of Aetna — to show what is genuinely changing in customer strategy, marketing operations, and the shape of the marketing organization itself.
The session separates the hype from the work: where AI is already delivering compounding returns, where it quietly breaks, and what leadership teams need to put in place — data, decision rights, talent, and governance — before the technology can pay off at scale.
Built For
- CMOs and senior marketing leadership teams
- Digital, data, and customer-experience leaders
- Executive committees setting AI investment priorities
What Audiences Take Away
- A clear-eyed map of where AI creates real marketing leverage today
- How the CMO role and marketing operating model are being rewritten
- The capabilities and guardrails required before scaling AI use cases
- A practical sequence for the next four quarters of AI investment
Recent Engagements on This Topic
| Organization | Location |
|---|---|
| NYC | |
| Dell Enterprise | Boston |
Formats: 60-minute keynote, fireside chat, or half-day leadership workshop.
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