Dave Edelman delivering a keynote on The Future of Marketing

    Keynote Topic

    The Future of Marketing

    From agentic AI to the end of the generic customer experience.

    All sectors

    What does marketing look like when AI agents shop on behalf of customers, when search becomes answer generation, and when a generic customer experience is a competitive liability? Dave lays out the forces reshaping the next decade of marketing and what leaders should be building now.

    Grounded in three decades of pattern recognition across BCG, McKinsey, Aetna, and Harvard Business School, this session is forward-looking without being speculative — every shift is tied to something already visible in the market.

    Built For

    • Executive leadership and board audiences
    • Marketing and growth organizations planning multi-year strategy
    • Industry conference and association mainstage audiences

    What Audiences Take Away

    • The structural shifts redefining how customers discover and buy
    • Why generic experiences are becoming an active liability
    • How agentic AI changes the economics of acquisition and loyalty
    • The capabilities worth building ahead of the curve

    Recent Engagements on This Topic

    OrganizationLocation
    UN General AssemblyNYC
    NASDAQNYC

    Formats: 60-minute keynote, mainstage session, or fireside chat.