Keynote Topic
Competing on Personalization
The strategic and operational case for personalization as the defining competitive battleground.
Personalization is no longer a campaign tactic — it is the battleground on which customer relationships are won or lost. Based on Dave's bestselling book Personalized: Customer Strategy in the Age of AI, this keynote lays out why the companies pulling ahead are the ones treating personalization as an enterprise capability rather than a marketing feature.
Dave walks audiences through the promises customers actually respond to, the operating model that makes them deliverable, and the hard trade-offs leaders face on data, creative volume, and speed.
Built For
- Marketing, digital, and customer-experience leadership
- Cross-functional teams spanning marketing, product, data, and IT
- Association and conference audiences of senior practitioners
What Audiences Take Away
- The customer promises that make personalization pay
- How to build the operating model behind personalization at scale
- Where most personalization programs stall — and why
- A diagnostic for assessing your own organization's readiness
Recent Engagements on This Topic
| Organization | Location |
|---|---|
| Cannes Lions | Cannes, France |
| American Marketing Association | Chicago |
| Copenhagen Business School | Copenhagen |
| Adweek | NYC |
Formats: 60-minute keynote, mainstage session, or executive workshop.
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