Keynote Topic
Personalization in B2B
Why buying committees demand a full rethink of personalization strategy.
B2B personalization is not consumer personalization with longer sales cycles. Buying committees, multi-year contracts, partner channels, and account-level economics all change what personalization means and how it should be built.
Dave shows B2B leaders how to personalize to the committee rather than the contact, how to align marketing and sales around shared account signals, and where AI meaningfully compresses the cycle from awareness to expansion.
Built For
- B2B and SaaS marketing leadership
- Demand generation, ABM, and revenue-operations teams
- Partner and channel marketing organizations
What Audiences Take Away
- How to personalize for buying committees, not individuals
- Aligning marketing and sales around shared account-level signals
- Where AI actually shortens complex B2B cycles
- Metrics that reflect account progression rather than clicks
Recent Engagements on This Topic
| Organization | Location |
|---|---|
| Copenhagen Business School | Copenhagen |
| Dell Enterprise | Boston |
Formats: 60-minute keynote, workshop, or sales-and-marketing alignment session.
Other Keynote Topics
AI-Powered Marketing
How AI is reshaping customer strategy, marketing ops, and the CMO role.
Read moreCompeting on Personalization
The strategic and operational case for personalization as the defining competitive battleground.
Read morePersonalization in Regulated Industries
Breakthroughs and challenges in insurance, pharma, financial services, and healthcare.
Read more